Taking the risk of opening a business can be exhilarating and sometimes confusing. Around 90% of startups fail due to a variety of reasons. This might seem like a scary statistic but the truth is your business could avoid being a part of this number by following a set of rules for growth.
It’s possible to make your company successful and keep it thriving if you apply the right guidelines. Keep reading to check out 10 startup tips to help grow your business.
1. Make Sure the Market Needs Your Product
There are a lot of companies who seem like they can sell water to well. It’s true that sometimes innovation matters and companies can make a lane for themselves. However, it usually about whether or not the market needs or wants the products or services that you offer.
If you’ve done your market research and truly understand your industry then you should be able to provide potential buyers with something of their interest. Knowing your market well is going to be the driving force of delivering a useful option for consumers within your niche.
2. Scale Reasonably
Business growth is good, right? Of course, it is. But what a lot of entrepreneurs don’t think about is growing too fast and too soon.
This might not even sound bad in some people’s eyes but if you think about the details of it then it could be overwhelming. For instance, two people working on a business that sells one product is manageable. However, if you added four or five more products to the mix then things could quickly become hectic.
Many startups fail because they don’t pace the growth of their business. That’s why one of the most important startup tips is to scale at a reasonable rate. Don’t worry about rushing or making it to an imaginary finish line but rather focus on building a firm foundation then steadily moving forward.
3. Write Solid Business Plans
In the past decade, it has been argued that business plans aren’t always necessary. This is not the complete truth and startups could benefit a great deal from having one.
Your business plan is able to serve many purposes, including mapping out business models, anticipating hiccups, and even attracting investors. Having a business plan is a good guide to help your company stay on track and focus on goals.
4. Build a Strong Team
There’s no business that has achieved high profits and longevity without one essential factor- a solid team. That’s why one of the top startup tips is to make sure you build a strong group of individuals to help propel your business towards success.
Some of the important things to look for in team members are skill set, loyalty and work ethic. Make sure everyone remains on the same page to help bring the vision to life.
5. Find an Angel Investor
Angel Investors are individuals who look for startups to provide funds with hopes of helping a new company and getting some profits. They’re interested in innovative businesses that see potentially making their mark in their industries.
Although there are plenty of angel investors looking for these “unicorn companies” they won’t always find you. It would be beneficial to go out to search for them. Check out Courtney Lanier Sarofim for help with attaining capital for your startup.
6. Invest in Marketing Strategy
No matter how amazing your company is you won’t be able to become profitable or successful without marketing yourself properly. One of the most important startup tips for new companies is to make sure the quality of your marketing and advertising strategies are up to par.
This might mean you need to outsource these sorts of tasks to experts that can help your business to be represented well to your audience. Set aside a budget for marketing to be sure that you can afford your company to be shown to the world in the best light.
7. Work to Get Pricing Right
Finding a sweet spot for your products and services can be confusing at times. It can also hurt your business if you don’t get it right.
Do research on the current price points of competitors in your industry to figure out what’s the best rates to charge without losing customers.
8. Focus on Offering Solutions
Customers are the heartbeat of every business. And most entrepreneurs get into business to help people. This is something you shouldn’t lose sight of.
Focusing on offering solutions to your audience’s problems might be one of the most underrated startup tips but it is high ranking. Continue to speak directly to them and let buyers know that your company understands them and is there to serve. Make sure you don’t focus on making money and profits too much when humans are the core of your business.
9. Offer Quality Customer Service
Build a good reputation for your startup will help you stick around longer. One of the best ways of doing so is to treat your customers with the utmost respect and go above and beyond with assisting them.
Good quality customer service could be the difference between a consumer never buying from your company again and them becoming a repeat customer. Take note of companies who have gone far on by showing their customers appreciation and gratitude consistently.
10. Apply for Startup Accelerators
Accelerators are a good tool for startups because they provide businesses with resources to help them grow and succeed. They even help with finding capital for companies struggling to fund themselves.
Try finding a startup accelerator that can help to support you and expand your network for future achievements.