Guaranty Trust Holding Company Plc (GTCO) is set to host the 7th edition of its Fashion Weekend on November 9-10, 2024, at Plot 1 Water Corporation Drive, Oniru, Lagos.
This event aims to promote and empower local fashion designers, creatives, and entrepreneurs, taking African fashion to the global stage.
GTCO Corporate Communications Manager, Charles Eremi, emphasized that the event is designed to advance the local economy by providing a platform for indigenous fashion and food businesses to thrive.
Eremi said that local designers, creatives, and entrepreneurs will be given free stores, bearing in mind that the event is consumer-focused; adding that consumers need to have the best retail experience in all of Africa.
The 2-day event will feature four masterclasses, stage designer presentations, over 140 carefully curated pop-up fashion retail stores, a craft/fabric market, and 12 runway shows featuring Africa’s finest designers and international designers.
GTCO Group Chief Executive Officer, Segun Agbaje, stressed that the event is a deliberate effort to uplift and celebrate African talents.
“Last year we took a bold step forward by introducing virtual model casting, expanding our reach beyond geographic boundaries. This innovative idea allowed us to include talents from every corner of the continent, proving that fashion truly has no limits.
“At GTCO, we believe that innovation and inclusivity go hand in hand, and by making space for more voices, we are driving an industry that reflects the diversity and richness of African talent.
Agbaje noted, “This weekend is all about embracing the diversity, creativity, and brilliance that African fashion represents.”
Attend masterclasses, shop the latest collections, and witness the runway come alive at GTCO Fashion Weekend 2024. Be part of the collective effort to empower and celebrate African fashion.