Mobile apps are becoming increasingly popular among businesses and service providers. From e-commerce stores and payment banks to food delivery and healthcare, there is almost no industry where mobile applications haven’t proved their marketing value or established itself fundamental for effective communication with target customers.
But before you jump the mobile app bandwagon for your business, it is a good idea to step back and review what exactly you require and aspire to achieve from the app. Understanding the many benefits of business mobile app development is the best way to approach this. The next step is to weed out the unnecessary and shortlist the ones that are suitable for your business. And finally, exploit these benefits to further your marketing and achieve specific business goals.
The top functional and marketing benefits of business mobile applications are as follows:
1.Direct Communication And Geo-Targeting Marketing
Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, improved features and discounted rates.
These direct communications also bring valuable information such as demographics, geographical locations and shopping behaviour with respect to your products and services, helping you to understand the market demand and better your sales and marketing strategies.
2. Increased Recognition Builds Customer Loyalty
Building customer loyalty is a critical and tricky aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services that are offered and encourage the customers to make the purchase.
Further, it also increases brand recognition. So, when an app-user requires a product/service offered by the business in the future, chances are the customer will choose the now-familiar app over its competitors.
3. Website Creates Awareness And The App Makes The Sale
When potential customers require a product or services, it is more likely that they will look it up on their smartphone rather than on a laptop. Research reveals that most searches are made on-the-go while traveling, socialising and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system.
As apps are quicker, more interactive and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase. The gist of it is that websites help to create brand awareness, mainly through social media, but apps are where most of the sales are incurred.
4. A Great Tool For Customer Engagement
While business-to-customer communication is important for marketing, a reverse communication is equally important to maintain customer loyalty. Customers love it when their concerns and complaints are heard out and resolved with minimal lag time and this, in turn, helps businesses build brand loyalty. This is where apps come into the picture. They help to maintain this critical relationship through the online help desk and support systems.
The increased accessibility to products/services combined with reduced cost is the cherry on the cake in terms of customer engagement.
5. Helps You Stand Out From The Crowd
The importance of an app in getting your business to stand out from your competitors cannot be emphasised enough. At this point, apps are still a rare thing and by having one for your business, you can grab the attention of potential customers and capture a large part of the market share. By the time your competitors catch on, you would have by then, hopefully, effectively managed customer engagement and built strong customer loyalty.
6. Boosts Brand Recognition
When it comes to advertising, there is so much happening that it’s difficult to get your business to stand out. Newspaper ads, outdoor hoardings, flashy sign boards, social media marketing… every other business is doing it. The uniqueness required to build a brand is very much lacking. But the same advertisements when combined with an app that rates high on customer engagement can do wonders to boost your brand loyalty.
7. Improved visibility
In the last few years, there has been a great shift in how people look for products and services. Where once word-of-mouth recommendations and website browsing was the go-to solution, people now prefer to look up stuff on their smartphones while travelling, waiting for an appointment and even during their leisure time. Apps are a great marketing tool to make the most of this development. It grabs the attention of the target audience and improves the overall visibility of your business.