How to Build a Personal Brand

Your personal brand is what people say about you when you leave the room. Here's how to shape it intentionally.

Start with a focus � not "marketing expert" but "marketing expert for B2B SaaS startups." Know your unique perspective. Then create content (LinkedIn, Twitter/X, or a newsletter) around that niche 3x per week.

Share lessons from your work, not just wins. People connect with struggles. Also, comment thoughtfully on others' posts � it's low-pressure practice. Finally, get testimonials and recommendations from colleagues and clients.

Personal branding is a long game. Six months of consistency beats intensity for two weeks. Start today, even imperfectly.