Popular Nigerian talent manager and business executive, Asa Asika has become one of the biggest keyword in the Nigerian music industry. The 28 year old, is also a manager to popular pop star, Davido.
Asa Asoka came into limelight when he launched his management career with Davido in 2012, the duo worked together at HKN to create the biggest impressions Africa still enjoys today.
With hit songs like ‘Dami duro, Back When, Aye, you will understand the impact of a good manager, apparently Asa had an affiliate with Storm records back then and learned a lot from his uncle, Obi Asoka, who was then a music CEO, and founder of storm records.
Flash back to 2012, Who would have imagined that a little boy like Asa Asika was the very first Manager of the famous musician Davido?
The singer, songwriter and record producer now has his own record label called Davido Music Worldwide (DMW) which he launched a few months after signing with Sony.
After his split with Davido in 2013, the young manager went ahead to establish himself as an entrepreneur in the world of music; He started a company known as Stargaze Management Company where he manages artists and aids up-rising music artists reach stardom.
Some call him a Child Star Manager, others call him underground Lord, let’s go further, to give you an insight on the prolific music manager.
Early Sojourn Into The Music World
Till date, Asa Asika is arguably the youngest entrepreneur manager in the music industry in Nigeria.
His interest in the music industry is largely influenced by his early involvement within the entertainment world; artists, events, party clubs and of course his uncle, Obi Asika, who is the CEO of “Storm Records” and also his older cousin Naeto C- who is a music artiste. Call it a family business if you like, but family businesses can sure influence our destiny and dreams especially in Nigeria and as well act as an anchor to our choices of career.
Asa started his career at the age of 16, in Lagos where he was born and raised. At that time, he was still a student of White Sand School at Eti-Osa, Lekki Peninsula Lagos Nigeria. After his graduation in 2008, with his fresh, vibrant experience and hard work, he became the manager of the now International superstar artiste – Davido. The youngsters were full of ambitions and as close friends, they had great alliances, Asa was just 22 years old.
He also featured in Wizkid’s song “Holla at Your Boy” from his first album along with Ice Prince, Skales and Banky W.
As CEO of Stargaze Management Company
Besides being Davido’s first manager, Asa also managed a lot of other popular music artists, like; Naeto C, DRB Lasgidi, Boj, Ayo Jay. Asa established Stargaze management company in 2013, after his split from Davido in 2012, a company that manages and represents branded artists, DJs, Producers, Actors etc.
Davido disclosed that he made a decision to leave the young entrepreneur because they had several unresolved issues and because he (Asika) was immature.
The two have since separated but still maintained their alliance as best of friends. Asa was 20, when he took affairs of Davido’s music management.
In 2017, Asa Asika returned to the news as Davido’s manager. This time, he rebranded with a new management company called ‘ThePlug’. The new music company manages strategy, communications and monetization for Davido’s record label ‘Davido music worldwide’
One of his biggest success has been the Davido’s sold out concert at the O2 Arena in January 2019, Davido dazzled his fans worldwide and sold out 20,000 capacity O2 Arena in London, United Kingdom.
There have been ups and down in Asa Asika’s rise to fame story but he still remains formidable and the most successful music manager in Nigeria.