MTN, the mobile telecoms firm, has begun a rebranding effort.
The telco unveiled a new logo as part of the rebranding effort ahead of an official event set for February 2022.
Additionally, the company stated that it is transforming from a telecommunications to a technology company.
The new logo, which will replace MTN’s corporate yellow, blue, and white emblem with a new black design, has been submitted for vetting and approval by the Companies and Intellectual Property Commission.
The old slogan “Everywhere you go” has been changed to “Y’ello.”
According to the company, “MTN Group’s Ambition 2025, focused at “Leading digital platforms for Africa’s progress,” has ushered in a new appearance that is consistent with our evolution from a telecoms company to a technology company supported by a single basic, consistent, yet attractive identity.
“As part of our commitment and focus on Africa’s progress, MTN will unveil a redesigned brand identity and campaign on 27 February. The campaign is motivated by the concept that doing serves as a bridge between can and done, as all development begins with action.”
According to Nompilo Morafo, MTN’s chief sustainability and corporate affairs officer, the new appearance reflects the business’s growth from a telecommunications to a technology company.
“As part of our commitment and focus on Africa’s progress, MTN will unveil a revamped brand identity and campaign,” Morafo added.