One of Africa’s top consumer goods manufacturer, Unilever, has officially launched its store on Jumia, dubbed the ‘Everyday Essentials Store’ joined the ranks of multinationals leveraging the huge potential of e-commerce to create more visibility for their brands in Nigeria.
Univeler with therefore stock some of it’s fast-selling brands, such as Close-up Red Hot and Herbal lines, Knorr, Lifebuoy, Lux, Pepsodent, Sunlight, Vaseline, and Shea Moisture.
In a statement, the Head of Key Accounts and Brand Management at Jumia Nigeria, Steve Dakayi said the deal will help Jumia increase the number of unique products listed on its platform, thereby expanding customers’ access to a wide variety of household products.
“We are pleased to partner with Jumia to make our products available to our customers and consumers by leveraging on technology through e-commerce channels. This is in line with our commitment to continuously seek innovative ways to make our products available and accessible to shoppers. Our message to consumers is that we will continue to live up to the commitment of making sustainable living commonplace through our brands and operations,” said Iqbal Farrukh, Modern Trade Director, Unilever.
The firm will stock its relaunched Lifebuoy soap, newly launched Pepsodent sensitive expert range and Shea Moisture, among others. Shea Moisture line of personal care products were 100% sold offline.